The ancients said it contained good fortune, that it would whisk your dreams & abundance from their hidey holes & send them careening towards you, a cosmic hack to elevate your vibrations & magnetize your highest good. I can understand why, just the touch of its soft warm caress against my olfactory centers fills me with bubbling comfort & an unbridled sense of security. Each tightly wound spiral of toasty brown bark can't help but curve a smile onto your face. Each homey flush spreads the promise of sanctuary across the tongue. Believe in it what you will but there's no denying the reassuring hospitality cinnamon seeps into our daily lives.