Hi, it's me again. I know some of you may be looking at this somewhat passive aggressive title & be thinking “well, that’s not very comforting” & to that all I have to say is that neither is looking at your list of people who have pre-saved your single, as an artist, & not finding your friends among them. I know, in the past, that I have written a similar blog to this but I feel the point I am trying to make is worth restating because I don’t entirely think that most people realize the simple impact that pre-saving a song can have for an independent artist such as myself.
Pre-saving essentially is just pre-adding a song to your Spotify library. Even if you never plan on listening to the song, a pre-save tells Spotify that there is demand for the song & that they should be pushing it on their end. In doing so it boosts the likelihood that the song could actually get in front of an actual Spotify curator & not just sorted with the rest of the millions of submissions that they receive from the millions of other struggling artists trying to get heard. Tech companies only have so much bandwidth & so many employees, so showing them that something should be a priority to them will actually get it listened to. If they boost it in turn it gets said content boosted, just like any other content based platform. These technical reasons aside its also just a good practice to pre-save the material that the people that you call your friends are putting out.
I have so many people in my life who call themselves fans of mine & my work but who seem to be MIA when it comes to the pre-release of the work. Sure they’ll share the song when it comes out which is fantastic & we love to see it, but they are sorely neglecting the support that is desperately needed on the front end. It is almost more important for you as a supporter of the artists in your life for you to pre-save the song than it is for you to share it or stream it once it is released because it gives it the potential of being heard by a much larger audience than just said artist’s social circles.
Here’s the kicker of it all. You never have to listen to the song that you’ve pre-saved if you don’t want to. Ever! And guess what else? It still counts! Meaning that you can have no love for your friend’s music, whatsoever, & still support them with this simple act that takes literally five seconds to do. Is all of my friend’s music my cup of tea? No. Do I still pre-save as much as I can? Yes, of course, because I know how impactful that can be on boosting their aspirations in even the smallest of ways!
Going off of the blog that I wrote last week about supporting the hard work that the creators in your life put out; Copious Content Creation, this is hard, time consuming work that we are literally giving away for free to you all. It takes a lot of time & effort to make a song & have it at a level that is worthy of being streamed. Is it really that difficult to make three or four clicks to support that?
All of this also acts as a bit of a round about way of trying to get you to pre-save MY single that comes out in just two week’s time, When He Was Me. You can find the pre-save link in the massive button below & I would appreciate, more than anything, if you would go in & give it a pre-save, even if you have no intention of ever listening to the song!
As always, much love to you all!
-C