Music Industry

Requested Blog: Grown Ass Artists

I think I’m going to start doing these, I’ve definitely done a few unlabeled “requested blogs” in the past but I think this is going to be a thing, & I think I’m going to put up a submission form somewhere for people to send in their suggestions for what they would like to read me write about. That was a fun sentence to say by the way, read me write about. Anywho, our first official “requested blog” will be coming to us from Bryan Oliveira, who is a phenomenally talented designer that I will link in a button below! I want to also state that this blog will be more about what this request stirs in my brain than specifically answering & embellishing everything stated by Bryan.

Their prompt for me was as follows: (write about) …How as artists, life keeps pulling us away from our art, & the older we get the more of a fight it becomes to carve out time to create, but that time created is what keeps us going & fed & our creativity sustained.

The statement in & of itself is incredibly profound & honest & a feeling I’m sure many artists such as ourselves feel deeply, especially as we age out of what the industry as decided to claim as ideal time for our success. As a now thirty-one year old still trying to make it in music, I define feel this, in fact it’s something that often keeps me up at night.

I remember distinctly being asked by a higher up in a massive company in the entertainment business how old I was. When I answered “twenty-seven (at the time)” his reply was to say “well you’ve still got a few more years that you can make it in, I guess.” This sentence rings through my brain at least twice a week, if not more. It seems, at least to all of us on the outside of major label/publishing deals, that turning thirty in Nashville or LA is a death sentence. It’s a “well you tried, time to sell your soul to an office job” simply because we lacked the connections, the funds, or whatever to be in the right rooms at the right time, completely devoid of whether or not we actually have the talent & drive to take it from there. The more time passes, the more the pressure is increased to ‘give up’ & ‘find a real job.’ As if art isn’t the thing that everyone on the planet consumes & actually remembers…

In the song “Nothing New” by Taylor Swift she sings the line “how can a person know everything at eighteen but nothing at twenty-two?” A line that she wrote when she turned twenty-two out of fear that the industry would do all it can to replace her as she aged, calling attention not only to the misogyny of it all, but also that the industry has this knack of signing people who are still children & claiming their most profound & impactful work when they still are lacking a fully formed frontal lobe.

I do recall it being a lot easier to find creative time & energy when I was younger though. Time & to-do lists tend to get in the way the more the years creep on, but what I can also tell you is that what I was creating was not nearly as deep nor was it an open & honest expression of who I was & am. The blessing of time & the lessons that come with it are that we gain insight & perspective. We learn & grow & become fully fledged humans with interests & passions that surprise us. We learn to stop hiding behind the walls of perception & feeling like we have to create in a certain style or pattern simply because the people we look up to did/do. We learn that true art is the expression of the individual & not creating something just because we feel like it’s the right more or it’s what’s commercially viable or trending. In all honesty, I wish more artists were signed around my age, selfishly of course, but also because I feel like most of my friends who are in their late 20s/early 30s actually have something to say & contribute, but no one is willing to take a chance on them because of something as trivial as age. Yes there are the rare exceptions; Sia, Chris Stapleton, Old Dominion, etc., but they are definitely that, the exceptions, not the rule unfortunately.

It saddens me that grown ass artists don’t seem to be given the time or resources that our younger compatriots are, because I think it wholly eliminates & diminishes an incredible talented group of people, their individual outlook on life, & their lived experiences. Maybe we as humans are more inclined to the “mess” of growing pains & the lessons there in but a lot of those of us who are old also have that lived experience & the benefit of weaving it into our art.

If you are a grown ass artist, with a fully formed frontal lobe, keep going. Don’t give up because the industry you’re in tells you to or your parents start asking about what other careers you might be interested in or society says one thing or another. If you are talented, genuinely talented, express that! Share it with the world. Someone will connect with it, someone will see the greatness, & it will spread like wildfire. I believe in you & wish you nothing short of the best.

Love Always,

-C

Blog: For The Love Of God, Pre-Save Your "Friend's" Songs!!!

Hi, it's me again. I know some of you may be looking at this somewhat passive aggressive title & be thinking “well, that’s not very comforting” & to that all I have to say is that neither is looking at your list of people who have pre-saved your single, as an artist, & not finding your friends among them. I know, in the past, that I have written a similar blog to this but I feel the point I am trying to make is worth restating because I don’t entirely think that most people realize the simple impact that pre-saving a song can have for an independent artist such as myself.

Pre-saving essentially is just pre-adding a song to your Spotify library. Even if you never plan on listening to the song, a pre-save tells Spotify that there is demand for the song & that they should be pushing it on their end. In doing so it boosts the likelihood that the song could actually get in front of an actual Spotify curator & not just sorted with the rest of the millions of submissions that they receive from the millions of other struggling artists trying to get heard. Tech companies only have so much bandwidth & so many employees, so showing them that something should be a priority to them will actually get it listened to. If they boost it in turn it gets said content boosted, just like any other content based platform. These technical reasons aside its also just a good practice to pre-save the material that the people that you call your friends are putting out.

I have so many people in my life who call themselves fans of mine & my work but who seem to be MIA when it comes to the pre-release of the work. Sure they’ll share the song when it comes out which is fantastic & we love to see it, but they are sorely neglecting the support that is desperately needed on the front end. It is almost more important for you as a supporter of the artists in your life for you to pre-save the song than it is for you to share it or stream it once it is released because it gives it the potential of being heard by a much larger audience than just said artist’s social circles.

Here’s the kicker of it all. You never have to listen to the song that you’ve pre-saved if you don’t want to. Ever! And guess what else? It still counts! Meaning that you can have no love for your friend’s music, whatsoever, & still support them with this simple act that takes literally five seconds to do. Is all of my friend’s music my cup of tea? No. Do I still pre-save as much as I can? Yes, of course, because I know how impactful that can be on boosting their aspirations in even the smallest of ways!

Going off of the blog that I wrote last week about supporting the hard work that the creators in your life put out; Copious Content Creation, this is hard, time consuming work that we are literally giving away for free to you all. It takes a lot of time & effort to make a song & have it at a level that is worthy of being streamed. Is it really that difficult to make three or four clicks to support that?

All of this also acts as a bit of a round about way of trying to get you to pre-save MY single that comes out in just two week’s time, When He Was Me. You can find the pre-save link in the massive button below & I would appreciate, more than anything, if you would go in & give it a pre-save, even if you have no intention of ever listening to the song!

As always, much love to you all!

-C

Blog: Why You Should Be Pre-Saving Releases From Independent Artists

Hiya!

I’m sure if many of you are like myself you often find yourself faced with an artist friend or an artist you follow prompting you to pre-save their upcoming release. And if you’re also like myself the first thing to usually go through your mind is “why would I do that? I don’t even know if the song is good or not yet.” Well, I’m here to tell you today, that doesn’t matter. Don’t worry, I’m also going to tell you why!

Back in the day, when people were still buying tracks/eps/albums/etc, (which if you’re still doing that, you’re a saint in the eyes of artists & writers) you could often preorder said piece of musical art & that made sense, because it’s like preordering a book or a game or whatever else you may be excited for! It gave the artist distributed the piece a leg up, especially where charts & sales are concerned.

How does this translate to our modern era of streaming?

Well, much like preorders, pre-saves give us as independent artists a leg up in an industry where the charts & playlists often favor the labels & the signed artists. It gives us a behinds the scenes way of saying “this is how many people are already interested in this song on day one, imagine how many more will be when you add it to your super exclusive editorial playlist!” And that counts EVEN IF YOU NEVER LISTEN TO THE SONG!!!

That’s right, you don’t even have to stream the song, the pre-save is enough!

I mean, by all means listen to the song because that’s somebody’s hard work they poured time, love, money, & effort into! It deserves to be heard! You never know, it may end up being your cup of tea too!

I have been hearing more & more independent artists vamping up massive pre-save campaigns just to get the attention of the editorial playlisters on the major music streaming platforms, & you know what, it’s working! Slowly but surely these artists are getting thrown onto major playlists in part because their songs deserve to be there, but a lot of the time because it got flagged as a song of interest simply from the number of pre-saves.

All of this is meant to say help independent artists out & pre-save their releases! It takes like 30 seconds to do & you could be a major boost to their career! In addition to, you know, being a good friend/supporter for those of us out here doing the thing all by our lonesome!

SPEAKING OF….

I have a new single that comes out on June 24th called “Just Another Late Night!” You’d be doing me a humongous favor by going in & pre-saving it to your streaming platform of choice or even all of them you’re a part of if you feel like going above & beyond! I’m going to post the pre-save link below, again, please take thirty seconds more out of the couple minutes you’ve set aside to give this a read & pre-save my next single! It’s a bop, I promise!

Blog: The Rolodex of Resentment

I had this week’s blog idea come to me in a dream, no literally it came to me in a dream & much like the owner of the music industry herself, Ms. Taylor Swift, I wrote it down for all of you to read today! Congrats! In said dream I was presented with a rolodex style presentation of a lot of my memories since I had moved to Nashville except for they all had one thing in common; they were all memories that I had come to resent for one reason or another. All of these resurgences were very vivid & I got to witness each of them one by one, over & over again until I understood the message I was being given at which point I awoke.

In the still early light of the then 5 AM morning I was overcome with a great sadness. It wasn’t a “poor, poor me” type of sadness but more of a sadness from the realization that I’d been carrying all of these memories around aimlessly for the last ten years I’ve worked in this industry. I had held on to so much resentment for so many different people because I felt lied to by them, cheated by them, forgotten by them & it had grown to the point where it was beginning to affect my self esteem & creativity.

The music industry is a hard business, it truly is. It’s all about who you know & who knows you; it is truly a business built on relationships. That’s why I think a lot of these memories had dug their claws so deeply into my psyche & had such an influence on me over the years. I’d had people of influence promise to pass along projects or give things a listen just to be left in the dark. I’ve had friends go on to great success that then turn “too good for you” & leave you in the tracks before getting on a stage or getting a write up in a magazine all about how we have to “help the next person in line.” I’ve had people I looked up to, who I saw as mentors disappear out of the blue, or friends in industry positions more willing to help others than those they call their close friends & I’m certain I’ve done this unintentionally to people as well.

What’s my point in all of this? Why dedicate a whole blog to a dream & a realization? Because resentment & the emotions associated with it are heavy. Jealousy & envy are heavy, bitterness is heavy, grudges & ill will are heavy & I struggle with them. I struggle with leaving behind the weight of envy in the face of other people’s success, especially those I’m close to & if I’m being honest, I hate that. I want to be so openly & honestly proud of my friends, because they work so damn hard & are so talented & worthy of accolades & success in their own right but I always have the shadow of “why not me” lurking.

I’m trying to get over these things, I really am. I’m trying to let the past go. I’m trying to meet the success of my friends with genuine, unbothered happiness for them because they deserve that. I think this dream was alluding to all the work I thought I’d done & telling me “oh, no, no, you still have so far to go!”

I hadn’t realized I was carrying around all of this unpacked baggage, that I was letting the past or the perceived views of others no longer directly in my life have such an influence on my life, but it had. I’d gotten to the point where I started to believe crazy things about myself. I started to believe that I must not be a good artist if not even my friends are willing to help me, I began to believe that I was a bad songwriter or a bad singer & you know what, those things manifested themselves physically. I developed vocal chord dysfunction, I completely forgot how to write songs because I put way too much pressure on each thing I wrote being a masterpiece & I began to fall into the cracks of the music industry after I’d worked so hard & for so long to hoist myself up.

I know now these are lies that I told myself over the years. I am worthy of success, I am worthy of a thriving career in this business. I am talented both as a performer & as a writer. I am marketable as a brand, I am desirable as an artist. Dark, low vibration emotions & parasites do wonders on the body & mind, terrible wonders, but impressive none the less & I’m done letting them have an influence on me.

I want to leave this one final line for any friends of mine that may happen to read this. I am so, so incredibly proud of each of you & all of the things you’ve accomplished in your lives. I am overjoyed to see you soar & hope you know I will always be there to support you. If I have ever done any of the above listed things to you, please reach out to me & let me know.

Much love to you all,

-C

Blog: Representation In Country Music

I’m not sure if you followed the news coming out of Nashville this past week but for those of you that may have missed it, something revolutionary happened on Wednesday. In a Time Magazine article that dropped around 10 AM Eastern on Wednesday TJ Osborne, of The Brothers Osborne, came out as gay making him the first openly gay major label country artist.

Here’s the article in question, it’s definitely worth the read:

This is a significant milestone in country music for a few reason not the least of these being that almost a decade & a half prior Shelly Fairchild, a Sony signed artist at the time, was dropped by her label because it got leaked to them that she was lesbian.

Shelly commented on Wednesday’s events in an instagram post here:

While I viewed mostly overwhelming support for TJ’s bravery from folks of all walks from around the internet I began to notice a few comments that sought to diminish the effects of truly what he had done. I’m sure a lot of these comments were well meaning but there were a large cluster of comments similar to the following:

“Who cares what he does behind doors, it doesn’t effect their music.”

or

“I’m straight! See, nobody cares. Why do we feel the need to announce this to the world.”

I think TJ himself diminishes the impact that his actions have had & how they will ripple throughout all of history going forward. He mentions in the article that part of the reason he felt he needed to make his sexuality public was that people might think it odd if he were to just show up at an awards show with a male date. His actions, however, cannot be overstated. What TJ has done is open doors for LGBTQ country artists that were previously sealed pretty tight simply because they didn’t fit the mold of “Straight, White, Cis Male.”

I’ll be the first to admit our genre of music has a historically conservative audience; hell I myself have battled with that in the past being a fairly liberal, all accepting human. It’s still hard to carve out a niché as an artist of color, it’s still hard to get “unique” sounds & stories to mainstream radio & labels, & it’s even still incredibly hard for female artists to make it in Nashville but this is progress is being made in the right direction. Country is not a genre limited to the white yokel, despite what stereotypes would say. Some of the biggest country fans I’ve ever met are people of color or members of the alphabet mafia & their stories deserve a platform to be shared as well. It’s clear Nashville is, at the very least, attempting to make steps in the right direction; embracing TJ & signing/promoting artists like Mickey Guyton, Jimmie Allen, & Willie Jones but there still seems to be some major resistance to change. For every black artist or female artist signed there seems to be five white male artists signed. It almost feels like the industry is trying to counter balance or compensate. And I will admit as a straight passing, cis, white male I’m a part of the problem, but I choose to be part of the solution.

This industry needs to be more open to change, more open to different stories being told because dear lord am I tired of the truck/beer/party songs. Country music deserves to be an ever evolving story told by a beautiful mélange of people from completely different walks of life instead of the same damn things over & over again. People are starved for representation in their media, they’re starving for someone who looks like them or has the same sexuality, gender identity, etc. to say that you can do this too, that this can be their dream as well. That their stories have value & are equally important to the culture at large. It deserves to appeal to a mass audience, not just the rural white American. Country music deserves to evolve just as the listener base has, it deserves to be a platform where everyone can tell their stories, not just the privileged. TJ’s openness & the acceptance of said openness is definitely a step in the right direction but we still have a long, long way to go. Representation matters. Openness matters. And the continued acceptance of both matters. We must continue to do better.

Blog: Comparison, You Joy Thieving Bitch!

Comparison is the thief of joy.
— Theodore Roosevelt

I’ll be the first to admit that I fall prey to comparison far too often. I look at other people’s progress, accolades, followings, likes, etc and allow it to diminish my own. I allow comparison to not only steal my joy but also my sense of worth, the scope of my talent, & the progress I have made. This is by far the biggest thing I feel holding myself back, it’s something I’ve struggled with for years & I’m more than well aware of it. I allow it to creep into my brain & fester until I begin to obsess over it & get myself into a mood, as I am today. I’m even someone who preaches this to others when they ask advice but I have an incredibly hard time with practicing it myself. On top of all of this, I put far too much stock into what other people think of me & not even what they actually think, what I perceive that they might think of me. It’s insanity and at time it eats me alive. Now, I wouldn’t outright say I’m jealous of a lot of my fellow artists/musicians/songwriters, in fact I’m incredibly proud of them, but at some point you get tired of sitting on the side lines & just want to play the damn game.

There in lies the double edged sword that comes with being an artist. We shouldn’t care what others think of our art because that stifles our creativity, at the same time a lot of us want to be successful & know whether that’s through clout or finance. Both of these things require an ear for taste & a recognition of what we’re able to monetize. All great art is ground breaking, it’s different, it changes the status quo, but at some point in its success it becomes the new status quo, therefore I think even boundary pushing art, super personal art requires taste. The fastest way to get swept under is to conform to what makes others special.

You say you want to be the next Taylor Swift but there’s already a Taylor Swift out there. And surprise, surprise she’s going to do the best Taylor Swift that anyone can do, so you should do the best you that you can do.
— Rick Barker

I recognize that my brand of country doesn’t fit the stigma that is everyone else’s brand of county. I also recognize my brand of pop doesn’t fit the stigma there either. Same goes for my brand of rock. I understand that, in a still genre based music industry, my sound will take a little longer to stick because it’s a little harder to quantify. I’ve been told up & down Nashville “this isn’t country enough” just as I’ve been told up & down LA that “this isn’t pop enough” & for a long while I let that get me down. That is until I realized it makes me unique. It makes me stick out amongst the millions of artists out there trying to be heard. I wear "it isn’t _____ enough” as a badge of honor now because it has evolved into something truly me. I love being able to fuse all the music I love into one sound, it frustrates the hell out of Joshua Gleave at times (my producer), but I’m always incredibly proud of the outcome.

Go where you’re celebrated, not where you’re tolerated.
— Unknown

All of that being said, it is tiresome to watch artists that fit the mold have over night success. It’s tiresome trying to pull from an audience that just wants to be handed the same thing over & over until the next great thing shatters the mold & the process begins again. I truly wish I were someone that didn’t care, that didn’t look at all my analytics & second guess everything I post or put out based on the reception it does or does not receive. I need to work on that I know. I also know social media is a part of branding in the modern music industry. It’s how we get out name, image, songs out there. It’s how we advertise, but man can it be draining. I personally am beyond excited for instagram to remove the like counter. I’m tired of caring how many likes a post does or doesn’t get. I’m tired of caring how many people saw my story or reacted to a tweet. It’s exhausting & it does nothing good for my mental health. I’m tired of chasing dead ends I want so badly to like me. I’m tired of going out of my way to help other up the ladder just to have them turn & leave me in the dust, it’s time I forage my own path & see if someday they come back to me. I need to be the strong, confident, open book I’ve always wanted to be & quite frankly stop giving a shit. I need to stop being afraid of the what ifs & truly embrace being myself inside & out of my artistry.

The more it scares you, the more you probably need to do it.
— Stephen Lovegrove

I can promise you now that 2020 is going to look a hell of a lot different for me. I’m so beyond over sitting on the sidelines & am ready to “take life by the reins”….I quoted my own song there… I’m so excited to see what it holds & I’m going to do my best daily to make steps in improving not only my confidence but also my resilience & authenticity. I think the first step to that is going into 2020 with a clear mind, that being said I’m taking about a week break from socials until the new year so I can regroup my thoughts, reassess my self worth, & really hit the ground running.

This will be the last you’re hearing from me in 2019, I want to thank you all for an amazing year. I have learned so much & am so ready to apply it moving forward. I’m grateful for each of you that have streamed my songs, for those of you that share them, add them to your playlists, come to my shows, I’m so thankful!

One final thought, do we like this blog format? Are we liking Fridays for them? Are we enjoying my ranting thoughts? Please leave a comment & let me know!

I wish you all the best possible new year in 2020; take those daily steps towards bettering yourself, treat people with kindness and empathy, always, and be the best you there ever was & ever will be!

Happy New Year to you all!

Love,

Charlie