I can’t tell you the amount of times that I’ve walked into a session & had another artist or a writer say “are we going to write a hit today?” to which the proper response is always “of course” or “I sure hope so,” because let’s face it, nobody wants the negative energy of a “statistically, probably not.” Lately I’ve been convening with a lot of different writers, most of the time over drinks or a meal, & this topic of “I just need to write a hit” has come up time & time again. If you’re someone reading this who isn’t in the music world, I don’t want you to tune out, because in actuality, the broadness of the topic at hand may surprise you!
When the notion of ‘writing the hit’ is presented to me it automatically stirs up feelings of commercialism, of pandering, of conformity, & that’s not to say that there aren’t things you should strive for in your art or expression, to an extent. I think that if any of these feelings detract from your art or minimize your personal experience they are a hindrance, not a leg up, & should be avoided at all costs. If, on the other hand, these sentiments match who you are & what you bring to the table, fire away, the goal here should be, after all, authenticity.
There naturally has to be some for of commercial viability for something to be successful, but I often think that the idea of what is successful based on what has been successful pigeon holes us into a narrowed scope of thinking. Instead of allowing the imagination & the self expression to run wild, we end up worrying more about whether or not what we’ve created or plan to create will fit into the already etched out niche of what has been successful in the past. I would argue that playing into the hand of the road well trodden may lead to limited success but it also stumbles readily into the realm of the forgotten.
People who are trail blazers, in any industry, are seldom, if ever, those who followed the status quo. They are those who followed their gut & pushed the boundaries of what was deemed commercially viable. Let’s use an example from a few years ago. When Billie Eilish exploded onto the scene & immediately became popular, every label & their mother scrambled to find the next her, instead of continuing the search for something just as unique. They all sought to capitalize on that which was already raking in the capital. This happens not only in the music industry but in literally every other industry I can think of where something is successful & everyone else hops on board to try to ride the wave that sensation has created.
A lot of those who I was talking about this concept of ‘writing the hit’ with this week are also artists & are looking for that one song that will break them, something I’ve heard for years & years & years in this industry but I find in doing so, in chasing the monetary or status based success, we diminish what makes us unique & interesting as artists & individuals in favor of a brief minute on the well worn path instead of carving our own niche & finding those out there in the world who relate to us as we are, not how we think they should.
People are pretty good at sniffing out a phony, call it the uncanny valley of expression, & their ride in the limelight is often short lived because usually the person who blazed the trail they dipped into is already making the trek better than anyone else could. Why? Because it’s authentically who they are. If you are an artist, an inventor, a painter, a poet, a writer, a speaker, a ceo, a whatever, you have a unique outlook on the world & life that literally no one else shares because no one else looks through your eyes & has the lived experience that you do. No one else has the same genetic make up, the same voice (literal & figurative), the same neurological mapping, the same beats of their heart, the same chemical values, the same stacks of cells that you do, so stop trying to fit into the mold of someone who will never be you & someone you will never be. It’s a lot more interesting to create something novel & authentic than it is to be just another wanna be copy cat.
I hope you all have a great week or weekend whenever this blog happens to find you!
As always, much love to you all!
-C