Hiya!
Over the past week I’ve had a ripple of commonality come through multiple times between multiple conversations with several different friends of mine, the issue of content creation. All parties involved, in each individual dialogue, are singer-songwriters, none of whom are signed or have any sort of team behind us pumping out content on our behalf. The complaint that we each had was just how long it takes to make scrollable content & how taxing it can be to constantly be in that mode of creation that has to be, by nature, a tad frivolous.
If you're not someone whose job depends on how many eyes are on you at a given time this whole blog may come as a surprise to you, but content, in any form takes a long time to put together. I’m going to show you a few examples along the way to help illustrate this point but just know, that’s what you’re in for on this blog.
I’m going to start with a few examples of my own. Let’s talk about blogs. These ones, these one off, ten to fifteen paragraph numbers that I do almost every week take me on average an hour & a half to two hours. If that seems like an odd number to you then let me break it down. If I’m being honest, the days leading up to Friday are spent brainstorming, coming up with ideas for what this week’s topic should be & typically going with the one that feels the most natural or that I feel the most passionate about. We aren’t counting that time in our final number here simply because my ADHD’d brain allows me to do that while I’m doing other things. It’s not dedicated time, but it is still taking up mental space. Then I set aside time to sit down & do what I’m doing right….now! right…..NOW! which is typing out the blog. If there are specific points that I want to hit along the way I’ll type them down below in the order I want to present them in so that I know which way to steer this whole stream of consciousness train, otherwise I derail. Oh look, Squirrel!
Next, after my ten to fifteen plus paragraphs are done, which usually takes over an hour, I go in & edit. After I’m satisfied with my post, or at least deem it passable, it gets uploaded to square space with tags & categories, & all that good stuff. Then I’m still not done. I have to share this mother so that you all will see it. I post it to Facebook, swapping back & forth between my personal & artist page, I make an Instagram story post, & I post it to Twitter (& now I guess Threads too). All of that amounts to the total time of an hour & a half to two-ish minimum. That’s a completely different story for travel blogs.
Travel blogs take me days. I honestly don’t know if I can calculate just how much time goes into them but I have written about this in the past as well. For a travel blog I first have to travel which, yes is fun, but the way I do it, to be able to share an experience that others will want to immolate, I do a lot of research first. I find restaurants, activities, cool locations & dives, & put together a loose itinerary for my trip, broken down (again, loosely) by day. There are certain elements that are higher priority than others on said itinerary that get shifted around as needed.
While on the trip I have to be sure I’m making content; taking videos, taking pictures, writing down where I went, what I ate, etc. I keep a running tab over my whole stay that I refer to throughout my time writing these once I’ve returned. If I’m diving I have to go through & edit the video I took, as well as take screen shots from said videos so that there’s underwater photo content to attach here. That’s usually a several hour endeavor. Then I have to repeat the above blog process all while linking the places mentioned within said blog. Then after the written portion is complete I go in with the photos, upload them, & position them so that they look all nice & pretty. Truly travel blogs take me daaaaaaays to do & that’s even after I split them up into two to three day parts.
Then there’s music. The average songwriting session lasts around three to four hours & often you don’t get to finish the song in its entirety. After that you have to go in & do rewrites for lyrics or melodies that don’t quite work. As far as production goes, there’s tens more hours thrown in. Tracking all takes place in real time but you need to do multiple takes & then also go in & edit said takes. Equalizing, adding effects, mixing, mastering, etc, etc, I would guesstimate that most songs have a minimum of twenty hours thrown into them even before you start promoting, doing photoshoots for promotional content, reaching out to different publications, playlists, etc.
Going back to what each of us were specifically talking about with content creation is video. The first conversation I had was with Leena Regan who put together little highlight videos from the writing camp that Songbird Society put together. Each thirty second video took her around five hours to complete. You have to go in, edit the clips, color correct the clips, pick a song to have them synced to, sync the cuts in the video to the beats of the song, write a personal, catchy caption, share it everywhere you can.
Kate Cosentino was talking about the same thing, about how exhausting it is to make content for scrollable sites like TikTok or Instagram that you pour hours into just to have it be seen by a handful of people. Throwing your efforts into the void, hoping to catch someone’s attention enough to engage with them, failing & having to do it all over again.
For my Tarpons video I had to find a karaoke track of Feed The Birds from Mary Poppins to sing over, rewrite the lyrics to be about tarpons, record & edit vocals, then sync my dive footage up to the beat changes of the song. Probably a good four to five hours of work & the video went nowhere.
All of this is not meant as a poor poor me type of thing. I write all of this to make you all aware, to show you what it looks like to be a modern artist trying to promote yourself in hopes that one day you’ll have a team behind you who pays someone else to put hours of their time into these posts instead of cutting into your already limited time. I also write all of this so that maybe you’ll be a little more loving to the content people put out, especially your friends! These videos that make you laugh or smile or cry take time & work. These songs that you put onto your shuffle & never listen to with intention again take time & love & effort & are snippets of people’s lives! These blogs, especially the travel ones, take a lot & we do it because it’s what we love, but when you’re constantly throwing yourself out there into the oblivion & finding yourself fallen short each time it gets incredibly disheartening. That’s what causes creators to stop, that’s what causes musicians & artists to sell their gear, causes creatives to get a desk job, because they have tested their metal against the void & the void has swallowed them up.
If you’re here, reading this blog I’m so grateful for you. If you listen to my music, share my posts, anything that supports me in even the tiniest bit as a creator & an artist, I thank you. From the bottom of my heart, I thank you. You never know how far a simple comment, a like, a repost, a whatever else that takes five seconds to do means to someone in our field. Please be appreciative of the content creators in your life, without them this life would be so damn boring.
Much love as always,
-C