Blog: Copious Content Creation

Hiya!

Over the past week I’ve had a ripple of commonality come through multiple times between multiple conversations with several different friends of mine, the issue of content creation. All parties involved, in each individual dialogue, are singer-songwriters, none of whom are signed or have any sort of team behind us pumping out content on our behalf. The complaint that we each had was just how long it takes to make scrollable content & how taxing it can be to constantly be in that mode of creation that has to be, by nature, a tad frivolous.

If you're not someone whose job depends on how many eyes are on you at a given time this whole blog may come as a surprise to you, but content, in any form takes a long time to put together. I’m going to show you a few examples along the way to help illustrate this point but just know, that’s what you’re in for on this blog.

I’m going to start with a few examples of my own. Let’s talk about blogs. These ones, these one off, ten to fifteen paragraph numbers that I do almost every week take me on average an hour & a half to two hours. If that seems like an odd number to you then let me break it down. If I’m being honest, the days leading up to Friday are spent brainstorming, coming up with ideas for what this week’s topic should be & typically going with the one that feels the most natural or that I feel the most passionate about. We aren’t counting that time in our final number here simply because my ADHD’d brain allows me to do that while I’m doing other things. It’s not dedicated time, but it is still taking up mental space. Then I set aside time to sit down & do what I’m doing right….now! right…..NOW! which is typing out the blog. If there are specific points that I want to hit along the way I’ll type them down below in the order I want to present them in so that I know which way to steer this whole stream of consciousness train, otherwise I derail. Oh look, Squirrel!

Next, after my ten to fifteen plus paragraphs are done, which usually takes over an hour, I go in & edit. After I’m satisfied with my post, or at least deem it passable, it gets uploaded to square space with tags & categories, & all that good stuff. Then I’m still not done. I have to share this mother so that you all will see it. I post it to Facebook, swapping back & forth between my personal & artist page, I make an Instagram story post, & I post it to Twitter (& now I guess Threads too). All of that amounts to the total time of an hour & a half to two-ish minimum. That’s a completely different story for travel blogs.

Travel blogs take me days. I honestly don’t know if I can calculate just how much time goes into them but I have written about this in the past as well. For a travel blog I first have to travel which, yes is fun, but the way I do it, to be able to share an experience that others will want to immolate, I do a lot of research first. I find restaurants, activities, cool locations & dives, & put together a loose itinerary for my trip, broken down (again, loosely) by day. There are certain elements that are higher priority than others on said itinerary that get shifted around as needed.

While on the trip I have to be sure I’m making content; taking videos, taking pictures, writing down where I went, what I ate, etc. I keep a running tab over my whole stay that I refer to throughout my time writing these once I’ve returned. If I’m diving I have to go through & edit the video I took, as well as take screen shots from said videos so that there’s underwater photo content to attach here. That’s usually a several hour endeavor. Then I have to repeat the above blog process all while linking the places mentioned within said blog. Then after the written portion is complete I go in with the photos, upload them, & position them so that they look all nice & pretty. Truly travel blogs take me daaaaaaays to do & that’s even after I split them up into two to three day parts.

Then there’s music. The average songwriting session lasts around three to four hours & often you don’t get to finish the song in its entirety. After that you have to go in & do rewrites for lyrics or melodies that don’t quite work. As far as production goes, there’s tens more hours thrown in. Tracking all takes place in real time but you need to do multiple takes & then also go in & edit said takes. Equalizing, adding effects, mixing, mastering, etc, etc, I would guesstimate that most songs have a minimum of twenty hours thrown into them even before you start promoting, doing photoshoots for promotional content, reaching out to different publications, playlists, etc.

Going back to what each of us were specifically talking about with content creation is video. The first conversation I had was with Leena Regan who put together little highlight videos from the writing camp that Songbird Society put together. Each thirty second video took her around five hours to complete. You have to go in, edit the clips, color correct the clips, pick a song to have them synced to, sync the cuts in the video to the beats of the song, write a personal, catchy caption, share it everywhere you can.

Kate Cosentino was talking about the same thing, about how exhausting it is to make content for scrollable sites like TikTok or Instagram that you pour hours into just to have it be seen by a handful of people. Throwing your efforts into the void, hoping to catch someone’s attention enough to engage with them, failing & having to do it all over again.

For my Tarpons video I had to find a karaoke track of Feed The Birds from Mary Poppins to sing over, rewrite the lyrics to be about tarpons, record & edit vocals, then sync my dive footage up to the beat changes of the song. Probably a good four to five hours of work & the video went nowhere.

All of this is not meant as a poor poor me type of thing. I write all of this to make you all aware, to show you what it looks like to be a modern artist trying to promote yourself in hopes that one day you’ll have a team behind you who pays someone else to put hours of their time into these posts instead of cutting into your already limited time. I also write all of this so that maybe you’ll be a little more loving to the content people put out, especially your friends! These videos that make you laugh or smile or cry take time & work. These songs that you put onto your shuffle & never listen to with intention again take time & love & effort & are snippets of people’s lives! These blogs, especially the travel ones, take a lot & we do it because it’s what we love, but when you’re constantly throwing yourself out there into the oblivion & finding yourself fallen short each time it gets incredibly disheartening. That’s what causes creators to stop, that’s what causes musicians & artists to sell their gear, causes creatives to get a desk job, because they have tested their metal against the void & the void has swallowed them up.

If you’re here, reading this blog I’m so grateful for you. If you listen to my music, share my posts, anything that supports me in even the tiniest bit as a creator & an artist, I thank you. From the bottom of my heart, I thank you. You never know how far a simple comment, a like, a repost, a whatever else that takes five seconds to do means to someone in our field. Please be appreciative of the content creators in your life, without them this life would be so damn boring.

Much love as always,

-C

Blog: Seeking Movement

This blog was actually a suggestion of a fan & friend of mine who reached out earlier this week to ask my thoughts on Brené Brown. Truthfully, I’m not as familiar with her work as I probably should be or would like to be but that’s not to say she hasn’t drifted in & out of my orbit from time to time. The ask was if I had read Brown’s new book “Atlas Of The Heart.” Truthfully I have not, but, his point is the ask was that I, over the holidays, had written a blog outlining the reasons why sad holiday music is the preferred holiday music for so many of us. You can read that one here. In said blog, aside from outlining the reasons behind the sadness felt during the holidays I also talked briefly about wanting to feel something, to feel connected or seen through these musical pieces. He had just come across the section of Brown’s book in which she talks about grief, he sent me a few screen shots to read & I immediately felt seen by what Brené had to say.

My first adult introduction to Brené happened due to my friend Leena who put together a writing camp. In this camp she used Brené’s example of empathy vs sympathy & how that relates to the cowriting space, I later wrote an entire blog on that which you can read here. I was also advised to give her book “The Gifts Of Imperfection” a read which unfortunately I still have yet to begin. From there it seemed that Brené Brown was popping up all over my life or at least the lens of it. Jake went on Brown’s podcast, I wrote the blog & had a bunch of people talking about Brown directly to me, I had several other people suggest “Gifts” to me, I had people posting her quotes all over my feed. It truly began to felt like a sign that maybe her thoughts were worth investing in further!

The screen shot in question that I mentioned in the first paragraph talks about the reason we as consumers love sad movies. In the section Brown takes about how a researcher by the name of Julian Hanich & his colleagues were investigating something they called the “Sad-FIlm Paradox.” The questions the researchers proposed was "how can a negative emotion such as sadness go together with “aesthetic liking” & even pleasure? Their findings? People like to be moved.

The beauty in the sad films, sad songs, sad books, etc. is that “we feel connected to what it means to be human, to be reminded of our inextricable connection to one another,” Brené explains. It shifts the mindset of the individual into one of “us.” From “me” to “we.” The study further revealed that there is a “highly significant positive correlation between sadness & enjoyment." This process of feeling sad or lonely or want makes us feel moved which then turns into enjoyment. “Hence sadness primarily functions as a contributor to & intensifier of the emotional state of being moved.” -Brené Brown, Atlas Of The Heart

This really stuck a chord with me! You see, if the above is to be believed, we as humans consume art to feel something, to feel connected to the community around us. We, in a manor of speaking, go out to concerts, to movies, to art shows, to the library & bookstores, to our streaming services seeking movement. We desire a shift from one emotion to another in a form of escapism from the mundane. There’s a quote from Stage Coach, Tom Jackson, in which he says exactly this, “audiences go to shows to feel something or else they’d stay at home & listen to the record from their couch.”

I truly think that’s beautiful, that the reason we as human beings consumer art, specifically sad art, is out of a desire for connection, for understanding. As a lover of all things sad media wise there’s something incredibly therapeutic about the experience of being moved. I am a self proclaimed cinephile, I love movies, deeply. I go to the theater seeking movement, seeking joy & tears & pain & wonder as I’m sure many of you reading this do as well, there’s no shame in it. It also allows us to flex our “empathy” muscle which I think we all could use from time to time.

At the end of the day love the art you love, you don’t have to justify it to anyone, there’s a reason it clicks with you & most likely it’s because it makes you feel seen or connected. It has succeeded in providing the movement you sought out. Relish that, feel the way it makes you feel & be grateful for that experience! Great art is hard to come by so love what you love & do so boldly!

As always, have a fantastic weekend!

Much love to you all,

C