Well it’s almost June & you know what that means, it’s time for the grungy shine of rainbow capitalism to once again rear its head & pretend to give two licks about members of the LGBTQIA+ community. As per the annual occurrence, Target has launched their often wildly hit or miss pride collection to its usual mixed reviews, only this time there’s an awful lot more ‘booing’ than usual coming from the ignorant side of the shopping aisle.
If you’ve been to a Target ever in your life you’ll know that they always feature the monthly collections at the entrance to the store, whether it’s black history month, asian pacific islanders heritage month, woman’s history month, etc, there is always a display that caters to those wishing to express their pride in their often marginalized, persecuted, & subjugated communities. (Read that again please CIS/Het white folks, marginalized, persecuted, & subjugated communities, you needs not apply.) Pride month is no different & with the massive wave of anti-LGBTQ legislature & sentiment on the rise, this year, more than others, that seems to be causing quite the controversy.
Those who view themselves on the hearsay moral authority of the right have decided that this blatant display of pride in what makes someone’s life more difficult statistically in past & modern American life is an attempt at, one of their new favorite terms, grooming. That the displays in the front of the store are promoting (dare I say) acceptance & tolerance & teaching kids (god forbid) that it’s okay to not be on the ‘straight’ & narrow & that their thoughts & feelings might just be normal. They took major issue with Target’s offering of clothing items for kids & infants that might simply exist just as a way for children to show support for their LGBTQ+ parents, relatives, etc. Naturally, if you are new here, you can see where I fall on this side of the argument. These people have called for a boycott of Target store & unfortunately, it seems to have worked.
Target stores, over the course of the week long boycott, experienced around a nine billion dollar loss in market value. Not a number to bat an eye at. Surprisingly, however, the momentary monetary loss was not the issue. The issue was that these hateful, loathsome humans took it upon themselves to start rattling off death threats to target employees, who are simply there trying to earn a minimum wage. These threats were so forceful & so numerous that not only has Target unfortunately complied, moving the collection to the back of a lot of stores, but these acts are literally beginning to be labeled as forms of domestic terrorism because at the end of the day what is terrorism if not an attempt to scare someone into doing what you want?
This sets a precedent, it signals to those who disagree with anything even remotely outside of their limited world view that they can throw a fit, threaten people, & their voice & demands will be heard. What Target has caved to here will allow this type of action to be taken against other businesses, corporations, etc without the fear of any repercussions. Target has not only racked up a major loss for the visibility of those in marginalized groups but also for anyone else who has the balls to stand up against these closed minded individuals & declare “no, this is what’s right” in the face of hate.
I hope you all have a lovely week or weekend, whenever you may be reading this!
As always, much love to you all,
-C