Hiya!
I’m sure if many of you are like myself you often find yourself faced with an artist friend or an artist you follow prompting you to pre-save their upcoming release. And if you’re also like myself the first thing to usually go through your mind is “why would I do that? I don’t even know if the song is good or not yet.” Well, I’m here to tell you today, that doesn’t matter. Don’t worry, I’m also going to tell you why!
Back in the day, when people were still buying tracks/eps/albums/etc, (which if you’re still doing that, you’re a saint in the eyes of artists & writers) you could often preorder said piece of musical art & that made sense, because it’s like preordering a book or a game or whatever else you may be excited for! It gave the artist distributed the piece a leg up, especially where charts & sales are concerned.
How does this translate to our modern era of streaming?
Well, much like preorders, pre-saves give us as independent artists a leg up in an industry where the charts & playlists often favor the labels & the signed artists. It gives us a behinds the scenes way of saying “this is how many people are already interested in this song on day one, imagine how many more will be when you add it to your super exclusive editorial playlist!” And that counts EVEN IF YOU NEVER LISTEN TO THE SONG!!!
That’s right, you don’t even have to stream the song, the pre-save is enough!
I mean, by all means listen to the song because that’s somebody’s hard work they poured time, love, money, & effort into! It deserves to be heard! You never know, it may end up being your cup of tea too!
I have been hearing more & more independent artists vamping up massive pre-save campaigns just to get the attention of the editorial playlisters on the major music streaming platforms, & you know what, it’s working! Slowly but surely these artists are getting thrown onto major playlists in part because their songs deserve to be there, but a lot of the time because it got flagged as a song of interest simply from the number of pre-saves.
All of this is meant to say help independent artists out & pre-save their releases! It takes like 30 seconds to do & you could be a major boost to their career! In addition to, you know, being a good friend/supporter for those of us out here doing the thing all by our lonesome!
SPEAKING OF….
I have a new single that comes out on June 24th called “Just Another Late Night!” You’d be doing me a humongous favor by going in & pre-saving it to your streaming platform of choice or even all of them you’re a part of if you feel like going above & beyond! I’m going to post the pre-save link below, again, please take thirty seconds more out of the couple minutes you’ve set aside to give this a read & pre-save my next single! It’s a bop, I promise!